Raksti un ziņas par Brand and brandbuilding

Why Too Many Logos Confuse Customers (Real Case Studies)
10 min., lai izlasītu

Why Too Many Logos Confuse Customers (Real Case Studies)

Picture this: You’re designing invitations for your biggest wholesale partners, and you need to squeeze 12 different logos onto one design. Sound complex? That was my reality at a major fashion brand – until we discovered how too many logos confuse customers and hurt brand recognition. After 20+ years designing for global brands, I’ve learned […]

Kitty Lai Kitty Lai
Founder and Brand Strategist, ME BRAND
Understanding Brand Identity and Its Importance
9 min., lai izlasītu

Understanding Brand Identity and Its Importance

With AI-generated visuals and endless marketing noise, design is becoming commoditised—and without a strong, distinctive brand identity, brands risk blending into a sea of sameness. For e-shop owners and e-commerce marketers, this matters even more. With countless stores just a click away, your brand identity is what makes ideal customers stop, stay, and remember. Whether […]

Andrej Mitáš Andrej Mitáš
Managing Director v GALTON Brands
How to Build Brand Awareness?
3 min., lai izlasītu

How to Build Brand Awareness?

Effective brand awareness strategies can significantly impact your company’s growth, customer loyalty, and overall success. By increasing your brand’s visibility, you not only attract new customers but also reinforce your position in the minds of existing ones. From leveraging digital platforms to creating memorable experiences, there are numerous ways to elevate your brand’s presence. Let’s […]

The Power of Centralised Brand Portals: How to Stand Out in a Crowded Market
3 min., lai izlasītu

The Power of Centralised Brand Portals: How to Stand Out in a Crowded Market

In today’s fast-paced and competitive business landscape, it’s increasingly difficult for companies to stand out from the crowd. With the rise of social media and e-commerce, the landscape has become more crowded than ever, making it challenging for brands to establish a strong presence and maintain their dominance.

What Is The Key to Brand Loyalty?
2 min., lai izlasītu

What Is The Key to Brand Loyalty?

In the evolving world of e-commerce, where every click counts, understanding the complexities of consumer behaviour is essential. Intuit’s in-depth report, The Science of Loyalty, delves deep into the consumer mindset and reveals what lies behind brand loyalty.